Growth Engine for Moji Health
for Zahra Adloo

• Search ads in front of people actively looking for online therapy in California
• Keywords built on the plans Moji takes: "therapist that takes Aetna", "online therapy Blue Shield California", "TriWest therapist"
• Starts at your $30/day budget, tuned weekly, every dollar tracked to a booked consult

• One job: check your insurance, then book a free consultation with a specialist
• No account creation before anyone talks to a human (today every button on mojihealth.com asks for a password first)
• Every visit and booking tracked to its source: ad, Instagram, directory or referral

• Your CRM, set up HIPAA ready and built out end to end: every lead in one pipeline, tagged with where it came from
• Instant text + email the moment someone books, an internal alert to you, session reminders, and an automatic rebook text after a no show
• Alerts for actions taken inside your software: your devs send one signal, I build the workflow behind it
• Texting registration (A2P) handled so messages actually deliver

• Right now Google only sees your homepage. I write the exact fix list (page titles, descriptions, sitemap, making every page readable) and work it through with your devs
• Google Analytics, conversion tracking and Search Console set up, on public pages only
• Straight with you: ads carry the load here. This is steady SEO support, not a full SEO campaign, and that's the right call for the budget

• Patients come from Google. Instagram's job is recruiting associates. That's why 136 posts found 8 followers: the content wasn't pointed at anyone specific. We point it at the 48,000 pre licensed therapists in California
• The magnet: a guide written with you, "How to earn your 3,000 hours in California without paying for supervision." For someone being quoted $100 to $200 an hour for required supervision, that's not content, it's a lifeline
• Comment a keyword on a post and the guide arrives in their DMs automatically, plus an auto DM to every new follower
• The guide lives as a real web page, not a PDF, ending in one step: apply to join Moji. So it also works from job boards, Reddit and grad programs, not just Instagram
• Every reader lands in your CRM, tagged, in the Associates pipeline. Recruiting paced to patient demand so nobody sits without a caseload

• Weekly check in calls to go over everything we're doing together
• 24/7 text support, and Zooms whenever something needs a live look
• Hand in hand with your developers to create your back end: booking, webhooks, alerts and CRM all synced
• Content direction for Asif based on what's actually bringing in leads, not guesswork

• Month one is for learning. We find out which plans, searches and pages turn into booked consults. You see every number
• No guaranteed client count. $30/day is a starter budget. The goal of the first 90 days is a clear cost per booked consult, so you know exactly what scaling costs

Using your numbers (about $150 a session, $35 to the associate), one client seeing a therapist weekly brings Moji roughly $460 a month. Ads, my monthly fee and tools together run about $2,050 a month, so about 5 ongoing weekly clients covers all of it, and every client after that is margin. Fuller caseloads also keep your associates on the platform.

Everything except the AI Biz Nerds lines is paid by you directly to each provider, at cost, never marked up. ManyChat is on me. With the HIPAA add on turned on, the monthly total is about $2,050.

• Step 1: Create your account with the "Sign up for your CRM" button on this page
• Step 2: Inside GoHighLevel, go to Settings, then Team (My Staff), then Add Employee
• Step 3: Add ian@bizvoicebots.com, set the Role to Admin, give access to all accounts, and Save
• Step 4: Done. I handle the whole build from there. Your account, your data, my hands